There are over 30-million small businesses operating in the United States. Our society is truly a capitalistic dreamscape. However, with the freedom to pursue your own business comes undeniable responsibilities.
Starting a small business can be relatively simple. Keeping one thriving, on the other hand, is more difficult. It’s all about creating a brand development strategy.
What is a brand strategy and how does it affect your numbers?
The goal of branding strategies is to get your name out there in a way that resonates with consumers. When consumers think about products and services in your industry, they need to think of your brand.
Not sure where to get started? Keep reading for our top tips on building a brand that stands out above your competition.
1. Perfect Your Website SEO
In the modern business world, you must have a website. Roughly 79% of consumers shop online. It’s convenient and typically, less expensive.
If you don’t have a digital storefront, you might as well close down the shop. However, consumers must be able to find you online. That’s where search engine optimization comes into the picture.
SEO is the coding search engines use to find appropriate information, products, and services based on keyword searches. The SEO used in your website will dictate the amount of organic traffic you get from consumers.
2. Get Active on Social Media
Your brand development strategy must also include social media platforms. Facebook, Instagram, Twitter, YouTube, and other platforms are excellent tools for communicating with consumers, promoting your products and services, and gaining brand awareness.
You can use organic social media marketing to gain followers by posting engaging content and encouraging people to comment, like, and share. You can also use paid social media advertising to reach new audiences.
3. Connect With Your Audience Through Content Marketing
Most people turn a blind eye or deaf ear to advertisements. Consumers are confronted with thousands of marketing messages on a daily basis. As a business owner, you can use content marketing to break through the wall and reach people on a different level.
Instead of pushing “buy now” ads, content marketing uses social media posts, blog articles, emails, and other content to connect with consumers. This content needs to relate your target audience:
- What are they passionate about?
- What are their problems?
- How can you help them?
Content marketing humanizes your company and is essential for building a brand with credibility.
4. Consider Rebranding to Perfect Your Brand Development Strategy
If you want your brand to be memorable, it may be worthwhile to work with a company that specializes in creative design. Whether it’s your logo, your packaging, or your overall message, you may not be getting through to your target audience.
5. Expand Your Influence Through PPC Marketing
Finally, there’s nothing wrong with investing money into your brand development strategy. In many cases, it may even be necessary. Pay per click marketing allows you to publish your ads on other websites.
Instead of paying a flat fee, however, you pay the host for each click your ad or website link receives. This is a great way to pay for measurable influence.
Looking for More Great Advice?
Owning a small business can be incredibly stressful. Between creating an effective brand development strategy to dealing with the day-to-day operations, you need to make sure you’re taking time for self-care.
Our blog is dedicated to helping people like you improve their health and happiness, regardless of how busy and stressful their lives are. Be sure to check out some of our other articles before you go for more advice.
